Senior Marketing & Tourism Executive

📍 Location: London
🕒 Full Time
📣 Reports to: Head of Marketing

About the Role

Our client is seeking an ambitious and commercially minded Senior Marketing & Tourism Executive to join the Marketing Team.

This is a pivotal role responsible for driving tourism and visitor-focused marketing initiatives that attract domestic and international audiences, while supporting communications for the loyalty programme. The role blends tourism marketing, campaign delivery, event coordination, digital content support, stakeholder management, and performance reporting.

Working within a small, agile team, you will play a hands-on role in enhancing the company profile within the tourism sector, delivering visitor incentive campaigns, and building strategic partnerships that increase footfall, engagement, and spend.

The position also includes Duty Manager responsibilities during key trading weekends throughout the year.

Key Responsibilities

Tourism & Trade Marketing

• Deliver tourism-focused marketing and advertising plans
• Support management of the tourism marketing budget, ensuring measurable ROI
• Liaise with international agencies and represent the business at B2B trade shows
• Build relationships with hotels, concierges, venues, and tourism stakeholders
• Monitor and report on tourism KPIs, refining strategy through data insights
• Lead CRM communications to the tourism sector
• Align campaigns with major global and London event calendars

Visitor Rewards & Promotions

• Plan and execute compelling Visitor Rewards campaigns
• Manage campaign planning and in-centre activations
• Coordinate promotional staffing during peak periods
• Oversee reporting and performance analysis

Events & Campaign Delivery

• Support delivery of tourism-led events
• Brief agencies and oversee campaign implementation
• Compile post-campaign performance reports
• Represent the company at networking and trade events

Brand & Digital Coordination

• Coordinate website updates, SEO, blogs, and digital content with agencies
• Ensure alignment across website and social media channels
• Contribute to editorial storytelling, influencer activity, and blog content

Stakeholder & Partnership Management

• Maintain relationships with key local partners
• Collaborate cross-functionally with Guest Services, PR teams, and brand partners

Reporting & Analysis

• Deliver marketing performance reports across tourism, Visitor Rewards, and loyalty campaigns
• Support board-level presentations with data-led insights and strategic recommendations

About You

Essential

• Experience in marketing within retail, tourism, events, or a customer-facing destination
• Strong knowledge of digital marketing, SEO, and content best practice
• Excellent project management and organisational skills
• Confident stakeholder and relationship manager
• Analytical mindset with ability to interpret performance data
• Proficiency in Microsoft Office and CRM/marketing platforms
• Ability to multitask and thrive in a fast-paced environment

Desirable

• Experience working with PR, creative, or digital agencies
• Exposure to international tourism marketing
• Understanding of retail destination marketing and shopper behaviour