Black Friday is coming and although officially only a one-day event, many retailers have already started using the opportunity to drive sales and footfall in the build-up; Amazon, Tesco and Asos along with others have been releasing offers and discounts all week!
The Black Friday tradition that originated from America is growing year on year and this year is expected to be no different. Centre Managers and Shopping Centre teams have spent recent weeks gearing up for the event as it generally marks the start of Christmas shopping. A lot of Centres have announced they’ve acquired extra staff to ensure the weekend can run smoothly, facilities are managed effectively and consumers can enjoy the shopping experience.
Consumers are notorious for their spending frenzies as stores slash their prices. Marketing and Retail Managers have been driving campaigns to raise awareness of the upcoming discounts in hope to encourage high footfall so retailers can capitalise on consumer’s extraordinary spending reputation!
Within shopping centres throughout the UK, there are commercialisation tenants that are season specific retailers and independent brands on short-term contracts. Black Friday has historically been their biggest and most important day for sales. Dwell time is anticipated to increase dramatically; emphasising the commercialisation kiosks’ forecast to be full of activity.
A high number of centres and retailers have announced they will be opening earlier/closing later to accommodate the volume of shoppers. The race is on for buyers to snap up those discounted deals and cut-rate promotion prices and the competition begins for shopping centres to achieve record-breaking sales figures.
Kat Whitehead, Senior Marketing Executive, Foundation Recruitment