Foundation Recruitment caught up with Ian Welland, Shopping Centre Manager at Palace Exchange Shopping Centre, Enfield.
Tell us about your previous career experience and how you came to be in the shopping centre industry.
I have 25 years’ experience in the shopping centre industry; former town centre manager; plus, business development manager for two chambers of commerce. Also, former CEO of Watford Chamber of Commerce. I worked freelance within the shopping centre industry – my first appointment was with Great Portland Estates, prior to this, I worked in local government in High Wycombe.
What are your interests outside of work?
Published writer; art historian; astronomer; broadcaster… and house builder!
What are your future plans for the shopping centre?
LED lighting conversion plans for Car Park; substantial refurbishment of all common areas; and better configuration of the management suite (with the creation of a new meeting room facility for tenants and centre management usage).
Can you give a brief market update?
Retail and the British public’s attitude to shopping has changed dramatically over the last 25 years. The “High Street” has and continues to change. Previously established names no longer occupy the marketplace by right or tradition – everything now is price conscious and checked online. New media platforms for promotion and PR have replaced spot-marketing campaigns and poster window dressing. Delivery of service in shopping centres is very much focused toward the “total customer experience” rather than just the offer of shops these days. Critically, shopping centre management must have a balance of strategic and practical know-how, backed up by a commitment to high standards of customer care; ensure energy efficiency and embrace the green agenda.